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AeroPress has introduced its new AeroPress Premium coffee press, a redesigned version of its classic model.


The new model features high-end materials, including double-walled borosilicate glass, stainless steel and aluminium. It includes updated components such as a stainless steel filter cap, scoop and stirrer, designed for improved performance and aesthetics.


The company has responded to consumer requests for a glass and metal version of its coffee maker with the launch of the AeroPress Premium. This model reflects current trends in the coffee industry, which emphasise space-saving designs, quick brewing methods, and improved kitchen setups.


The launch also includes the AeroPress Stainless Steel Organizer, a modern stand made of stainless steel and silicone for storing the new machine and its accessories.


David Cole, CMO of AeroPress, said: "AeroPress is an icon in the coffee world, and the AeroPress Premium is a tribute to our heritage while pushing forward with a new level of craftsmanship. This isn't just about adding glass and metal — it's about creating a premium brewing experience. From the handmade, double-wall glass to the precisely engineered stainless steel filter cap, every detail was designed for performance, durability and beauty."


The AeroPress Premium retails for $149.95, and the AeroPress Stainless Steel Organizer is priced at $99.95. Both products are currently available via the brand's website, with additional retailers and international distribution planned for the coming months.


#AeroPress #coffeepress

AeroPress reimagines classic coffee press with the new "premium" design

Rafaela Sousa

4 October 2024

AeroPress reimagines classic coffee press with the new "premium" design

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