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US-based coffee and functional nutrition brand Bulletproof has unveiled a ‘first-of-its-kind’ innovation: Coffee + Creatine.
Launching in 14oz pouch format, Coffee + Creatine features a premium instant black coffee crafted with toxin-tested 100% Arabica beans and 5g of creatine monohydrate per serving. It also includes 250mg of electrolytes to support hydration and performance.
The instant powder can be mixed with both hot and cold water, and brews into a cup of coffee that can be enjoyed black or customised with creamer and sweeteners. The product aims to make creatine monohydrate – a trending supplement associated with muscle building – more approachable and easier to incorporate into everyday life.
In addition to its muscle performance benefits, emerging research has linked creatine supplementation to other health benefits such as mental alertness, attention and mood. This adds further appeal to the ingredient as it moves further into the mainstream, as longevity, energy and cognitive performance become a more prominent focus for health-conscious consumers.
The global functional coffee market was estimated to be worth approximately $4.5 billion in 2025, and is projected to reach nearly $7.8 billion by 2030.
Harry Lewis, CEO at Bulletproof, said: “Creatine is one of the most researched ingredients in human nutrition, yet its broader benefits are still widely misunderstood”.
He added: “With Coffee + Creatine, we saw an opportunity to bring credible science into a daily ritual people already love – creating something that supports both mental clarity and physical strength, without asking consumers to change their routine. This is about meeting people where they are and giving them more from the coffee they already drink.”
Coffee + Creatine is designed for convenience, suitable for use before workouts or as part of consumers’ morning routines. It contains 43 servings per pouch and is now available through Bulletproof’s website and via Amazon, with retail availability exclusively at Target set to follow later this year.
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