Caffè Bocca della Verità is entering the tea and infusions market with a new product range designed to broaden its portfolio beyond coffee and tap into growing consumer demand for functional and flavour-led beverages.

The collection includes blends such as Narciso, Venus, Victoria, Bellona, Gaia, Aurora, Veritas, Minerva and Providentia. Each is developed with a distinct aromatic profile and positioned for different consumption occasions throughout the day, from morning energy-boosting drinks to evening relaxation blends.

The company said the range was developed through careful ingredient selection and product research, with a focus on flavour balance and perceived wellbeing benefits. The launch marks the brand’s first structured move into the hot tea and infusion category, extending its expertise in beverage development beyond coffee.

Caffè Bocca della Verità said the new line reflects changing consumer habits, particularly growing interest in variety, natural ingredients and drinks that offer both taste and functional positioning.

Alongside the tea launch, the brand will continue to develop its core coffee business, which includes beans, ground coffee, pods and compatible capsules for systems such as Nespresso and Dolce Gusto. It has also been expanding across retail and horeca channels, supported by international distribution and e-commerce growth.

The company said the diversification into teas forms part of a wider strategy to evolve into a broader beverage brand while maintaining its Italian roasting heritage and focus on quality sourcing and product consistency.