US coffee and tea roaster FreshBrew has acquired White Coffee Corp’s branded and licensed division, which includes a large portfolio of licensed bagged coffee and K-Cup products.

The acquisition gives FreshBrew ownership of multiple licenses to develop, produce and distribute coffee for established consumer brands. It expands the company’s operations beyond private-label roasting into licensed product manufacturing.

Following the deal, Jonathan White, executive vice president of White Coffee and chair of the National Coffee Association’s board, and Gregory White, vice president of White Coffee, will join FreshBrew’s executive team to lead the transition and oversee retail operations.

FreshBrew said the acquisition will increase its production capacity to about 150,000 pounds of coffee per day. The company has also added a new liquid production facility to produce coffee extracts and concentrates for the food and beverage industry.

Al Ansari, CEO of FreshBrew, said: "FreshBrew is expanding its capabilities and growing the business. Acquiring a respected, family-led company like this presented a rare opportunity to strengthen our position in the coffee industry. Now is the perfect time to join forces, as FreshBrew continues to grow with purpose. This move expands our offerings and diversifies our customer and consumer base."

Carole White, president of White Coffee, added: "Our company has been our family's life for decades. Seeing our brands and licensed partnerships carried forward by FreshBrew ensures that White Coffee's history of quality and care will live on for future generations of coffee drinkers."