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Campbell's cracker graham brand Goldfish has partnered with Peanuts – the classic comic strip created by Charles M Schulz – to release a limited-edition snack celebrating Peanuts’ 75th anniversary.


The new product combines peppermint and cocoa flavours in graham snacks shaped like the signature Goldfish, alongside two new designs inspired by Snoopy – his face and paw. The brand says the seasonal product blends “holiday nostalgia with festive flavour”.


Mike Fanelli, senior director at Goldfish, said: “Goldfish lovers look forward to our limited time offers, and we’re excited to give them something new to celebrate this holiday season. Goldfish and Peanuts bring together two family favorite brands. The nostalgic charm of Snoopy and the comforting taste of peppermint cocoa deliver a snack that will get the whole family into the holiday spirit.”


The collaboration follows other themed partnerships from Goldfish, including tie-ins with Hello Kitty, Elf and Harry Potter.


The limited-edition Goldfish Snoopy Peppermint Cocoa Grahams will be available from November at national retailers across the US for a suggested retail price of $3.69 per 6.1oz bag.

Goldfish partners with Peanuts for limited-edition holiday snack

Rafaela Sousa

7 October 2025

Goldfish partners with Peanuts for limited-edition holiday snack

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