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UK coffee brand Grind has entered the canned cocktails market with the launch of a new RTD espresso martini, available at Waitrose and WHSmith.
Grind was born in 2011 following the opening of its first café in Shoreditch, East London. The brand has served nearly a million espresso martinis in its coffee shop since then, and is now bringing the signature cocktail into the RTD space.
According to Grind, its new RTD cocktail offers a ‘smooth, sweet and rich’ finish, delivering bar-quality taste for consumers on-the-go.
Available ahead of the festive party season, the can is also being sold in Grind’s restaurants and coffee shops as well as online and via selected retailers.
Grind’s mission is to ‘change the way we drink coffee for the better,’ aiming to make craft coffee more accessible to more people in more places. Its speciality coffee can be found online through its DTC business, as well as in UK supermarkets and through partnerships with Soho House and British Airways.
The brand focuses on ethically sourced coffee from sustainable farms, and has set up The Better Coffee Foundation – a charity aiming to reverse the environmental damage done by the wider coffee industry.
It has introduced products such as home-compostable coffee pods and plastic-free packaging, and recovered over 120,000kg of plastic from the ocean in 2023 and 2024.
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