Keurig Dr Pepper (KDP) is unveiling a series of new flavour innovations across its US soft drinks portfolio.

Dr Pepper Blackberry is the newest permanent variety to be unveiled from the iconic Dr Pepper brand, combining the drink’s original 23 flavours with the ‘rich sweetness’ of blackberry.

The launch follows recent Circana data revealing high consumer interest in the flavour, with blackberry-flavoured CSDs growing more than two times faster than the CSD category in dollar sales last year.

Dr Pepper Blackberry is now available nationwide in regular and zero-sugar varieties, across a range of pack sizes plus fountain and frozen dispensed formats.

The company has also launched 7Up Tropical, blending the classic lemon-lime flavoured drink with tropical hints of mango and peach, launching as a permanent addition to the 7Up portfolio this month and available in regular and zero-sugar variants.

Meawhile, a new Snapple Peach Tea and Lemonade product combines the brand’s peach tea flavour with a citrusy lemonade, launching in March nationwide and available in various sizes.

KDP’s Bai line-up also features two new flavour innovations: Bai Simbu Strawberry, and Bai Shala Coconut Strawberry. These permanent additions, sweetened with plant-based stevia, will launch later this month. According to KDP, both varieties support a healthy immune system, with Simbu Strawberry providing a good source of vitamin C and Shala Coconut Strawberry a good source of vitamin E and zinc.

Elsewhere, it’s A&W root beer brand is launching a new Ice Cream Sundae flavour, designed to provide a ‘nostalgic treat’ inspired by the combined flavours of sweet vanilla ice cream with indulgent fudge. It will be available in regular and zero-sugar options, for a limited time starting in August.

Finally, its RC Cola Zero Sugar brings the iconic cola taste with zero sugar, launching nationally this month in both 12-packs and 2 litre options.