The Hershey Company has announced the appointment of Kirk Tanner as president and chief executive officer, effective 18 August 2025. Tanner succeeds Michele Buck, who will transition to a senior advisory role following her retirement after a notable tenure leading the company.

Tanner, a seasoned executive in the food and beverage sector, brings over three decades of experience, primarily from PepsiCo, where he held various leadership positions culminating in his role as CEO of PepsiCo Beverages North America.

In that capacity, he managed a substantial $28 billion business portfolio that included well-known brands such as Pepsi, Gatorade and Mountain Dew. His leadership at PepsiCo was characterised by a focus on brand growth, innovation and adapting to shifting consumer preferences.

Currently, Tanner serves as the CEO of fast food corporation Wendy's, where he has implemented strategies to enhance brand performance and operational efficiency. His appointment at Hershey comes at a time when the company seeks to expand its footprint in the competitive snacks market.

Mary Kay Haben, lead independent director and chair of the CEO Search Committee, highlighted Tanner's proven leadership capabilities and his deep understanding of consumer trends. "Kirk is a high-impact leader with a results-driven mindset," she said, noting his extensive experience in snacks, beverages and innovation.

Buck's leadership has been pivotal in positioning Hershey as a multi-category snacking powerhouse. Under her guidance, the company has undergone significant transformation and growth, solidifying its reputation in the industry. As Tanner prepares to take the helm, Buck expressed her confidence in his ability to lead the company forward.

In his inaugural remarks, Tanner acknowledged the importance of understanding consumer needs and fostering strong partnerships with customers. He reiterated his commitment to Hershey's ambition of becoming a leading player in the snacking industry, focusing on sustainable growth and innovation.

Hershey, which generates over $11.2 billion in annual revenues, is recognised for its diverse portfolio that includes iconic chocolate and confectionery brands such as Hershey's and Reese's, as well as salty snacks like SkinnyPop. The company's leadership transition reflects a strategic move to enhance its market position amid evolving consumer demands and increased competition in the snacks sector.