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Italian coffee company Lavazza has opened a new 'Training Center' in Dallas, Texas, expanding its network of coffee education facilities in North America.


The centre joins existing locations in New York, Chicago, Miami, Los Angeles, West Chester and Toronto.


The Dallas facility is equipped with espresso, brewing and coffee innovation equipment, and will provide training for industry professionals, baristas, distributors and other coffee operators in the Southwest. Programmes at the centre will include hands-on workshops, certification courses and menu development sessions.


Lavazza said the centre is part of its broader strategy to expand in high-growth US markets and to support local hospitality partners. Current Dallas-area partners include Rosewood Mansion on Turtle Creek, Coury Hospitality Group, Al Biernat's Steakhouse and Vandelay Hospitality, with the company also supplying American Airlines.


Daniele Foti, VP of Marketing at Lavazza North America, said: "As one of the fastest growing hospitality and culinary markets in the country, Dallas represents a tremendous opportunity for Lavazza".


"Our investment in this new Training Center demonstrates our commitment to the region and to the partners who bring the Lavazza experience to life every day. Dallas is a city of innovation and high standards and we are excited to deepen our roots here."


Hossam Ashraf, president of Lavazza North America, added: "Dallas has an incredible energy and an ever evolving coffee scene. We are proud to support our partners with the resources, expertise and tools needed to deliver exceptional coffee experiences."


"This centre is not only an investment in our business. It is an investment in the people, the talent and the creativity that make this market so dynamic."


The new facility is part of Lavazza’s global network of training centres, which includes seven locations in Italy and additional centres worldwide.

Lavazza opens new coffee training centre in Dallas, Texas

Rafaela Sousa

15 December 2025

Lavazza opens new coffee training centre in Dallas, Texas

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