Chinese coffee chain Luckin Coffee has signed a Memorandum of Understanding (MoU) with the Brazilian Trade and Investment Promotion Agency to purchase 240,000 tons of Brazilian coffee beans, worth approximately CNY 10 billion (approx. $1.4 billion).

Under the agreement, Luckin Coffee will build on its initial June contract for 120,000 tons of Brazilian coffee beans over two years by committing to an additional 120,000 tons. This will bring total purchases to 240,000 tons over the five-year period from 2025 to 2029.

Jinyi Guo, co-founder, chairman and CEO of Luckin Coffee, said: “Fifty years ago, China and Brazil ‘toasted with coffee instead of wine,’ ushering in a new era of mutual cooperation and shared fortunes. Fifty years on, coffee, as a testament to the friendship between China and Brazil, has created significant opportunities for industrial collaboration based on mutual benefit and complementary strengths, effectively promoting the socio-economic development of both nations."

"As we enter the next ‘Golden Fifty Years’ of Sino-Brazilian relations, Luckin Coffee aspires to be an ambassador of integrated coffee industry cooperation between our two countries, further propelling the continuous high-quality development of our coffee industries, making premium Brazilian coffee is celebrated and appreciated globally.”

Alongside signing the MoU, Luckin Coffee has launched several key initiatives in Brazil, including Luckin Coffee's Brazilian office, grower support centre and coffee plantation. According to the company, these initiatives aim to strengthen Luckin's quality control in the upstream supply chain, facilitate the "exploration and implementation" of sustainable coffee certification standards and establish "a solid foundation for the company's ongoing efforts to build a global high-quality supply chain".

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