Flavour solutions company Monin has unveiled its latest product line, Pure, aimed at the burgeoning market for low- and no-sugar beverages in India.

The new range, which features four natural flavours – including Mint, Red Fruits, Green Apple and Peach Apricot – was launched to meet the increasing demand for healthier beverage options among chefs, bartenders and culinary creators.

The introduction of Pure comes at a pivotal time as the Indian beverage market sees a significant shift towards healthier choices.

According to NielsenIQ, the low- and no-sugar drink segment doubled in 2024, reaching a market size of ₹700–750 crore (approx. $84-90 million) and accounting for 10% of the overall beverage landscape.

This trend reflects a growing consumer preference for authenticity and transparency in food and drink products, a need that Monin aims to fulfil with its new offering.

“India's food and beverage culture is evolving rapidly, and with Pure, we are giving bartenders, chefs, baristas and home creators the freedom to innovate without compromise,” said Germain Araud, managing director of Monin India.

She continued: “Pure blends our expertise in flavour with the rising need for healthier options, ensuring we meet consumer demands for quality and taste”.

Crafted using 100% natural fruit and plant-based extracts, each flavour in the Pure range is designed to provide a clean and versatile taste profile suitable for a variety of applications, including cocktails, mocktails, cold brews, iced teas, smoothies and desserts.

The absence of added sugars, artificial sweeteners or colourants positions Pure as a health-conscious alternative in the competitive beverage market.

The flavours include:

• Mint: Crisp and cooling, ideal for iced teas and chilled drinks.

• Red Fruits: Juicy berry notes perfect for spritzes and smoothies.

• Green Apple: Fresh and tangy, suitable for sodas and mocktails.

• Peach Apricot: Soft and floral, excellent for iced teas and pastries.

Each 700ml bottle is priced at INR 955 and will be available through Monin's extensive distributor network and leading ecommerce platforms such as Amazon.

Since establishing a direct subsidiary in India in 2019, Monin has significantly invested in local operations, including a state-of-the-art manufacturing facility set to open in Telangana by March 2026.

This facility will not only serve the Indian market but also cater to neighbouring South Asian countries, further solidifying Monin's presence in the region.

Additionally, Monin has established a local R&D centre focused on tailoring flavours to Indian tastes and trends, alongside creative studios in major cities like Delhi, Mumbai and Bengaluru.