The National Automatic Merchandising Association (NAMA) has opened nominations for its 2026 Coffee Legend of the Year Award, which recognises long-standing leadership within the coffee services sector.

The award is open to NAMA members who have contributed to the industry for at least ten years. Eligible nominees may include coffee service operators, roasters, manufacturers, suppliers, distributors, brokers and educators.

Nominations should outline the individual's achievements, leadership and long-term influence, as well as their contribution to the wider convenience services industry.

Christine Cochran, president and CEO of NAMA, said: “NAMA’s Coffee Legend of the Year Award recognises a person whose work elevates the entire coffee services ecosystem".

“A Coffee Legend innovates, sets standards and opens doors for others. When you nominate someone, you’re helping spotlight the individuals whose contributions make a meaningful difference, not only in coffee service, but across the broader convenience services industry.”

Jim Carbone, vice president of operations and coffee experience at WithMe and last year’s Coffee Legend recipient, added: “It celebrates the leaders whose passion and commitment keep coffee services advancing across convenience services, and being part of that legacy is something I’ll always be grateful for.”

Nominations will close on 17 August 2026. The recipient will be recognised during NAMA’s Coffee Tea & Water event, taking place in Austin, Texas, from 18-19 November.