Nestlé and Starbucks are expanding their presence in the cold coffee category with the launch of a new premium concentrate under their Global Coffee Alliance.

The product, Starbucks Coffee Craft, is a concentrated coffee made from arabica beans and designed to replicate the brand’s signature flavour in at-home iced beverages. It will launch this year in Japan, South Korea and the UK, with a wider roll-out across Europe and Asia planned for 2027.

Available in two variants – Rich Black and Signature Caramel – the concentrate can be mixed with water, milk or plant-based alternatives, allowing consumers to create drinks such as iced americanos and iced caramel macchiatos at home.

Cold coffee continues to drive growth in the wider coffee category, with forecasts suggesting the segment could exceed $4 billion in value by 2030. Nestlé and Starbucks said the new launch aims to capture this demand by combining indulgence, convenience and personalisation.

Ethel Touitou, Nestlé’s global category lead for Starbucks, commented: “We are excited to expand coffee concentrates to the Starbucks brand, making it easier and more convenient to create delicious, iced beverages at home, while staying true to the signature Starbucks taste".

“Whether using water, milk, or plant-based alternatives, consumers can now personalize their coffee experience – from iced americanos to iced caramel macchiatos – with a simple pour and from the comfort of their homes.”

Nik Dodi, vice president of the Global Coffee Alliance at Starbucks, added that the product highlights the partnership’s ability to extend the Starbucks experience beyond coffee shops and into new formats and consumption occasions.

The product builds on the Global Coffee Alliance between the two companies, which began eight years ago. The partnership combines Nestlé’s manufacturing and distribution capabilities with Starbucks’ brand strength, and has expanded the availability of Starbucks-branded products across retail, at-home and foodservice channels.