top of page

Nestlé has promoted Alfonso Gonzalez Loeschen to chief executive officer of Nespresso and member of the company's executive board, effective 1 November 2025.


Alfonso Gonzalez Loeschen
Alfonso Gonzalez Loeschen

Loeschen will succeed Philipp Navratil, who was appointed CEO of Nestlé earlier this month after the dismissal of Laurent Freixe.


Loeschen is currently CEO of Nespresso North America, a position he has held since 2020, overseeing operations in the US, Canada and Mexico. During his tenure, he led the expansion of the Nespresso Vertuo system, delivering double-digit growth and market share gains.


He joined Nestlé in Mexico in 1992 as an assistant marketing manager and has since held senior roles across multiple markets and divisions. These include vice president of marketing for Nestlé USA’s beverage division, general manager of Nestlé Puerto Rico, Nespresso’s chief marketing officer and most recently, CEO of Nespresso North America.


Philipp Navratil, CEO of Nestlé, commented: "We are happy to announce that Alfonso will become the new CEO of Nespresso and a member of the group executive board. We look forward to working with him to advance our growth strategy for Nespresso."


"His extensive expertise and deep understanding of the portioned coffee category, along with Alfonso's results-focused approach and talent to inspire teams, will enable him to drive performance and execution".

Nestlé names Alfonso Gonzalez Loeschen as new CEO of Nespresso

Rafaela Sousa

26 September 2025

Nestlé names Alfonso Gonzalez Loeschen as new CEO of Nespresso

Related posts
Saratoga launches flavoured sparkling water range

Saratoga launches flavoured sparkling water range

Saratoga Spring Water has expanded its portfolio with the launch of Saratoga Collection, a new range of flavoured sparkling waters designed to tap into growing consumer demand for premium hydration options.

De Jong Duke launches Nio Next coffee machine with fresh milk system

De Jong Duke launches Nio Next coffee machine with fresh milk system

De Jong Duke has launched Nio Next, a new fully automatic bean-to-cup coffee machine designed for workplaces, public environments and other high-volume professional settings.

Nayax launches PIN-enabled payment terminal for expanding unattended retail market

Nayax launches PIN-enabled payment terminal for expanding unattended retail market

Nayax has launched a new Android-based payment terminal designed to support the growing demand for secure, higher-value transactions across the UK’s unattended retail and self-service sectors.

PerfectTed launches protein white chocolate matcha latte

PerfectTed launches protein white chocolate matcha latte

PerfectTed has expanded its ready-to-drink matcha latte range with the launch of a new Protein White Chocolate Matcha Latte, combining matcha with 18g of protein in a canned format.

bottom of page