top of page

Nestlé has promoted Alfonso Gonzalez Loeschen to chief executive officer of Nespresso and member of the company's executive board, effective 1 November 2025.


Alfonso Gonzalez Loeschen
Alfonso Gonzalez Loeschen

Loeschen will succeed Philipp Navratil, who was appointed CEO of Nestlé earlier this month after the dismissal of Laurent Freixe.


Loeschen is currently CEO of Nespresso North America, a position he has held since 2020, overseeing operations in the US, Canada and Mexico. During his tenure, he led the expansion of the Nespresso Vertuo system, delivering double-digit growth and market share gains.


He joined Nestlé in Mexico in 1992 as an assistant marketing manager and has since held senior roles across multiple markets and divisions. These include vice president of marketing for Nestlé USA’s beverage division, general manager of Nestlé Puerto Rico, Nespresso’s chief marketing officer and most recently, CEO of Nespresso North America.


Philipp Navratil, CEO of Nestlé, commented: "We are happy to announce that Alfonso will become the new CEO of Nespresso and a member of the group executive board. We look forward to working with him to advance our growth strategy for Nespresso."


"His extensive expertise and deep understanding of the portioned coffee category, along with Alfonso's results-focused approach and talent to inspire teams, will enable him to drive performance and execution".

Nestlé names Alfonso Gonzalez Loeschen as new CEO of Nespresso

Rafaela Sousa

26 September 2025

Nestlé names Alfonso Gonzalez Loeschen as new CEO of Nespresso

Related posts
Horizon Organic launches four-ingredient dairy coffee creamers

Horizon Organic launches four-ingredient dairy coffee creamers

Horizon Organic has launched a new line of refrigerated coffee creamers made with four USDA certified-organic ingredients: milk, cream, cane sugar and natural flavours.

Sanpellegrino expands Ciao sparkling water range with limoncello flavour

Sanpellegrino expands Ciao sparkling water range with limoncello flavour

Sanpellegrino has expanded its Ciao-flavoured sparkling water range with the launch of Ciao Limoncello, marking the first line extension for the brand.

Cizzle Brands acquires Flow Water in $60.63m deal

Cizzle Brands acquires Flow Water in $60.63m deal

Cizzle Brands has acquired 100% of Flow Water from RI Flow Sub in a transaction valued at approximately CAD 83.75 million (approx. $60.63 million), subject to customary post-closing adjustments.

Aquablu launches personalised hydration system Aquablu Bold

Aquablu launches personalised hydration system Aquablu Bold

Dutch scale-up Aquablu has launched Aquablu Bold, a new connected, stand-alone water dispenser designed to deliver personalised flavoured and functional hydration.

bottom of page