Nichols, the soft drinks group behind brands like Vimto, has announced the appointment of Matthew Rothwell as its new chief financial advisor and company secretary, effective no later than 13 April 2026.

Rothwell brings a wealth of experience from senior financial roles across major UK-listed, consumer-facing businesses, having previously worked at Asda, Sainsbury's and THG.

Nichols’ board said Rothwell’s appointment reflects its commitment to strengthening the group’s leadership as it continues to execute its long-term growth strategy across both its UK and international soft drinks markets.

Liz McMeikan, chair of Nichols, said: “Following a comprehensive, diligent search process, we are delighted to announce Matthew’s appointment to the Board. This appointment reflects our commitment to attracting high-calibre leadership, and his experience and capabilities align very well with our strategic priorities.”

Rothwell will succeed David Taylor, who has served as interim finance director since February. Taylor will step down at the end of the month after providing support during the transitional period.

McMeikan continued: “On behalf of the board and everyone at Nichols, we thank David Taylor for his contribution and exceptional commitment during this interim tenure".

To ensure continuity until Rothwell’s arrival, Rebecca Hughes, the group’s financial controller, will serve as non-board finance director and support the senior leadership team.

Commenting on his upcoming appointment, Rothwell said: “I’m excited to be joining Nichols, a business with a proud heritage, iconic brands and a clear strategy for future growth. I look forward to working with the board and management team to build on this strong foundation and deliver sustainable performance and value for shareholders.”