US café chain Reborn Coffee has signed a $1.7 million master licensing agreement with the Arjomand Group to expand its retail presence across the Middle East, Europe, Eastern Europe and MENA regions.

Under the deal, Arjomand Group will develop Reborn Coffee-branded stores and product lines in key international markets.

The agreement is part of Reborn’s global expansion strategy and includes a milestone-based payment structure, with an initial licensing fee due at signing.

Jay Kim, CEO of Reborn Coffee, said: "This agreement with the Arjomand Group is more than a financial milestone – it is a strategic inflection point for our brand. With their operational reach and regional expertise, we're entering new markets with a powerful partner that shares our vision of building a lifestyle-driven, premium coffee brand."

Reborn is also preparing to open a flagship drive-thru store at the Abu Dhabi Group’s headquarters. The launch will include distribution to 17 hotels and thousands of corporate employees, establishing the brand’s presence in the UAE.