Sadaf Foods has unveiled its first-ever electric Mediterranean Coffee Maker, designed to modernise a centuries-old brewing tradition while preserving its authentic taste.

Founded in 1982, Sadaf is a Los Angeles-based company that imports, manufactures and distributes Mediterranean, kosher and speciality foods.

The machine uses rapid brewing to prepare up to four cups of Turkish, Greek, Armenian or other Mediterranean-style coffee in minutes. It features one-touch operation, automatic foam control and a built-in overflow sensor. Unlike standard electric coffee makers, it boils ground coffee without the need for filters or disposable pods.

Users add finely ground coffee, water and sugar if desired. No stovetop or sand is required.

Sadaf's director of e-commerce, Daniella Soofer, said: "Although Sadaf is renowned for our best-selling teas, we absolutely love a great cup of Mediterranean coffee and are so excited about this launch. Plus coffee pairs so well with Sadaf's selection of Middle Eastern and Mediterranean sweets."

The Mediterranean Coffee Maker, which is available in red or black colours, retails for $69 via the company's websites and at select retailers.