Soufflet Malt has unveiled a new malt-based coffee drink at Drinktec 2025 in Munich (15-19 September), positioning the innovation as a sustainable and caffeine-free alternative within the hot beverages category.

Developed in collaboration with an internationally recognised barista, the product is designed for manufacturers seeking to diversify portfolios with coffee alternatives or complements. Drawing on Soufflet Malt’s portfolio of over 250 malt types, the new blend offers an aromatic taste profile, natural nutrients and no caffeine content.

The company highlighted climate pressures and volatile coffee supply chains as key drivers behind the development. Soufflet Malt said the new drink offers producers a clean-label option with a lighter environmental footprint, produced locally and formulated to support cost efficiency as well as health benefits.

Laurent Debande, chief growth and innovation officer at Soufflet Malt, said: “Coffee is universally popular and a daily ritual for millions of people around the world. With our new proprietary malt-based recipe we are redefining the coffee ritual, delivering taste, nutrition and sustainability in one cup."

"For us, that is the power of malt: elevating the versatility of a traditional ingredient and making it relevant in new and unexpected ways."

The launch forms part of Soufflet Malt’s wider MALTiply 2030 strategy, which seeks to expand malt applications beyond brewing and distilling. The company is exploring malt-based concentrates and formulations for drinks categories including soft drinks and alcohol-free cocktails, aligned with its ambition to promote “malt at every moment of the day”.