Uganda’s Ministry of Agriculture, Animal Industry and Fisheries (MAAIF) has signed a memorandum of understanding with Cotti Coffee, one of China’s fastest-growing retail coffee chains, to boost the export and visibility of Ugandan coffee across Asia.

The agreement was signed at the China International Import Expo in Shanghai and establishes a framework for cooperation between Uganda and Cotti Coffee, which operates more than 7,500 coffee shops in 28 countries.

The partnership cover areas such as farmer training, research and technology transfer, value addition and post-harvest handling.

The new partnership with Cotti Coffee is expected to strengthen Uganda’s foothold in the Asian market and raise the profile of its distinctive Arabica and Robusta varieties among Chinese consumers.

According to MAAIF, the collaboration aims to link Ugandan producers directly with China’s retail market, ensuring stable demand and improved returns for farmers. “This partnership... ensures our farmers are not only producing coffee but connecting directly with a global retail network that values their work and their story,” a ministry representative said during the signing.

Cotti Coffee described Uganda as a “partner of choice for quality and sustainability,” citing its consistent bean quality and favourable growing conditions.

Uganda’s coffee exports to China have grown by 190% in 2025, reflecting rising demand from café chains and roasters in the country. The Chinese coffee market is projected to exceed $45 billion by 2030, driven by strong consumer interest and rapid retail expansion.

Uganda’s government has focused on improving seedling quality, farmer training, irrigation and value addition to increase production and exports. The country produces both arabica and robusta varieties grown in highland and lowland regions.