The UK Deposit Management Organisation (UK DMO) has unveiled Exchange for Change as its new trading name, marking a key step in preparations for the launch of the UK’s Deposit Return Scheme (DRS).

The not-for-profit body is responsible for designing and delivering the DRS across England, Scotland and Northern Ireland, which is scheduled to go live in October 2027.

According to the organisation, the Exchange for Change name is intended to reflect the core principle of the scheme: enabling consumers to return empty drinks containers and reclaim their deposit, supporting improved recycling rates and reduced litter.

Alongside the rebrand, Exchange for Change has introduced a new scheme icon, which will appear on all bottles, cans and designated return points once the DRS is implemented.

Developed in collaboration with Uncommon Creative Studio, the icon depicts bottles and cans transforming into coins, designed to be easily recognisable for consumers and applicable across the full range of in-scope containers.

The organisation said supporting producers, retailers, wholesalers and hospitality operators will be a central focus as the scheme moves into its next phase.

Detailed guidance on how and when the logo should be applied – including placement, sizing, colour use and approved formats – is expected to be issued in the coming weeks to help businesses prepare packaging and artwork updates ahead of launch.

Commenting on the rebrand, Exchange for Change chief executive Russell Davies said: “Our new name reflects what this scheme is all about, and that’s making a simple change that has the power to transform streets, communities and recycling habits across the UK”.

The Deposit Return Scheme remains on track for implementation in October 2027, with further updates expected as Exchange for Change works with stakeholders across the supply chain to finalise operational and communications frameworks.