top of page

Scottish nutrition brand Vybey has expanded into the snacking category, launching a new range of plant-based protein bars.


The new Complete Nutrition bar line-up includes three flavours: Chocolate Brownie, Raspberry White Chocolate and Mint Chocolate. The range joins the existing products in Vybey's portfolio, which include meal replacement shakes and a nootropic coffee alternative blend.


The bars are made with dates, gluten-free oats, almonds, pea protein, coconut powder and tapioca powder. Aiming to support both mental and physical wellbeing, the ‘brain and body’ nutrition bars combine 20g of plant-based protein with healthy fats, gut-friendly fibre and braincare nutrients to boost focus, memory and all-round cognitive health. Each 80g bar contains 300 calories.


Gordon Belch, Vybey’s co-founder, said: “Our hard-earnt learnings within vegan, dairy-free and planet-friendly ingredient decks, coupled with our pioneering push into the cognitive upsides of nootropics (Braincare range), meant we were perfectly poised to champion the next generation of ‘nutritionally optimal’ snacking bars that can be used as an on-the-go snack, as pre/post workout fuel or as a makeshift meal”.


He added that the lines between indulgent treats and functional foods have “blurred like never before,” leading to the development of the bars’ “nostalgic flavours”.

Vybey enters snacking category with plant-based protein bar range

Melissa Bradshaw

27 March 2025

Vybey enters snacking category with plant-based protein bar range

Related posts
The Herbtender launches adaptogenic tea range infused with medicinal mushrooms

The Herbtender launches adaptogenic tea range infused with medicinal mushrooms

Adaptogenic wellness brand The Herbtender has launched a new range of five organic herbal teas, combining medicinal mushrooms and adaptogenic herbs to support wellbeing throughout the day.

CCEP launches new guava flavour for Relentless energy drinks

CCEP launches new guava flavour for Relentless energy drinks

Coca-Cola Europacific Partners (CCEP) has unveiled a new flavour for its Relentless energy drink line, introducing a tangy Guava variant aimed at capitalising on the growing demand for flavoured energy beverages.

AeroPress expands with the launch of Clear XL

AeroPress expands with the launch of Clear XL

AeroPress has announced the launch of the AeroPress Clear XL, an upgraded version of its popular AeroPress Clear, now featuring a 600ml capacity.

Nestlé appoints Jeff Hamilton as CEO of Zone Americas amid leadership transition

Nestlé appoints Jeff Hamilton as CEO of Zone Americas amid leadership transition

Nestlé has announced the appointment of Jeff Hamilton as chief executive officer of Zone Americas, effective July 1 2025.

bottom of page