Keurig Dr Pepper (KDP) is unveiling a series of new flavour innovations across its US soft drinks portfolio. Dr Pepper Blackberry is the newest permanent variety to be unveiled from the iconic Dr Pepper brand, combining the drink’s original 23 flavours with the ‘rich sweetness’ of blackberry. The launch follows recent Circana data revealing high consumer interest in the flavour, with blackberry-flavoured CSDs growing more than two times faster than the CSD category in dollar sales last year. Dr Pepper Blackberry is now available nationwide in regular and zero-sugar varieties, across a range of pack sizes plus fountain and frozen dispensed formats. The company has also launched 7Up Tropical, blending the classic lemon-lime flavoured drink with tropical hints of mango and peach, launching as a permanent addition to the 7Up portfolio this month and available in regular and zero-sugar variants. Meawhile, a new Snapple Peach Tea and Lemonade product combines the brand’s peach tea flavour with a citrusy lemonade, launching in March nationwide and available in various sizes. KDP’s Bai line-up also features two new flavour innovations: Bai Simbu Strawberry, and Bai Shala Coconut Strawberry. These permanent additions, sweetened with plant-based stevia, will launch later this month. According to KDP, both varieties support a healthy immune system, with Simbu Strawberry providing a good source of vitamin C and Shala Coconut Strawberry a good source of vitamin E and zinc. Elsewhere, it’s A&W root beer brand is launching a new Ice Cream Sundae flavour, designed to provide a ‘nostalgic treat’ inspired by the combined flavours of sweet vanilla ice cream with indulgent fudge. It will be available in regular and zero-sugar options, for a limited time starting in August. Finally, its RC Cola Zero Sugar brings the iconic cola taste with zero sugar, launching nationally this month in both 12-packs and 2 litre options.

Soft drinks manufacturer Liquid Death has announced it is 'temporarily pausing' operations in the UK, less than two years after launching in the country. The brand made its debut in spring 2023 but has now completed a strategic shift from European production to 100% US manufacturing. The Los Angeles-headquartered company, founded by Mike Cessario in 2017, has rapidly gained attention with its range of canned still and sparkling water products, available in various flavours. Despite the 'strong demand and brand awareness' during its brief international presence, Liquid Death has opted to focus its efforts on its US operations for the time being. The company told Refreshment in a statement: "As of summer 2024, Liquid Death completed its strategic shift from European production to 100% US manufacturing. This significantly expanded the company's healthy beverage product lineup in flavored sparkling water and iced teas, drove increased volume and improved margins." "Despite strong demand and brand awareness growth in our limited international rollout, we are temporarily pausing international efforts since we no longer have production capabilities outside of the US. We look forward to meeting the international demand in the future when our supply chain can support these efforts." UK market reality In response to the news, Josh White, CEO of UK-based Cano Water, expressed respect for the brand’s achievements and its role in growing the category in a LinkedIn post. He acknowledged that although Liquid Death had made a significant impact in the US, the UK market posed unique challenges, with British consumers having different humour, drinking habits and relationships with brands. He argued that while the withdrawal was not a failure, it highlights the realities of global expansion. “What works in the US doesn’t always translate elsewhere,” he said. "The UK market is different." He also emphasised the importance of supporting purpose-driven brands, especially in the fight against plastic pollution. “Every time a purpose-led brand struggles, the big plastic players get to keep doing what they do best, pushing the same old greenwashing bullshit while the planet suffers,” White remarked, stressing that the 'real' enemy is plastic. "We need to stop being so bitter and start supporting brands that are actually trying to make a difference." Top image: © Liquid Death Mountain Water

Costa Coffee has announced the addition of tea to its Costa Express machines across the UK. This move expands the brand's offering, catering to the growing demand for quality tea on-the-go. Tea is an integral part of UK culture, with Costa’s survey revealing that the average respondent drinks three cups a day. In response, Costa Express will now offer freshly brewed tea at over 7,000 self-serve machines nationwide, making it easier for consumers to enjoy a cup while commuting, travelling or during breaks. Andrew Miller, express and corporate sales director UK&I at Costa Coffee, commented: “We know how much our customers value a great cup of coffee, and the same goes for tea – which is an integral part of daily life in the UK". "We’re thrilled to expand our offering with the addition of tea to Costa Express machines nationwide, and its inclusion in our portfolio reflects our dedication to delivering the beverages our customers want, wherever they are. Whether it’s a tea to accompany a morning commute or a break during a busy day, Costa Express is making it easier than ever for people to enjoy their favourite brew on the move.”    Tea will be available at selected Costa Express machines in high streets, petrol stations, travel hubs and other locations.

Britvic-owned UK soft drink brand, Tango, is set to launch its latest rotational flavour, Strawberry Smash, as part of its annual ‘Editions’ series. This new offering aims to capitalise on the £1.2 billion fruit-flavoured carbonates category, which has been experiencing robust growth and increasing consumer demand for innovative beverage options. Strawberry Smash combines the familiar taste of strawberry with a hint of pineapple, designed to appeal to a broad demographic while reinforcing Tango’s brand identity. Previous flavours in the Editions series, such as Mango, Paradise Punch and Berry Peachy, have achieved significant success, with each flavor being recognised as a leading new product in their respective launch years. The new flavour follows the success of Tango’s Mango variant, which recorded £12.7 million in retail sales value shortly after its 2024 launch. By introducing a sugar-free option that does not compromise on taste, Tango is addressing the growing consumer preference for healthier beverage choices without sacrificing flavour. Ben Parker, VP Sales Off-Trade at Carlsberg Britvic, highlighted the anticipation surrounding new Tango flavors, highlighting the importance of innovation in a crowded market. "Creating unique flavours that resonate with consumers of all ages is crucial for standing out in the soft drinks category," he noted. The launch of Strawberry Smash is expected to enhance Tango’s position as the second most purchased fruit-flavoured carbonates brand in the UK, with over 5.3 million consumers. For retailers, this presents an opportunity to drive foot traffic and increase sales in the soft drinks category, particularly as the product will be available in various formats, including 330ml cans, 500ml bottles and multipacks.

Canadian coffee and café brand, Artigiano, has announced the acquisition of Salt Spring Coffee, a pioneer in organic and fair-trade coffee roasting. The acquisition positions Artigiano as the second-largest roaster of organic coffee in the country and the only roaster of Regenerative Organic Certified® coffee in Canada. Founded in 1996 by Mickey McLeod and Robbyn Scott on Salt Spring Island, Salt Spring Coffee has earned recognition as Canada's first Regenerative Organic Certified coffee roaster. The company has been dedicated to producing high-quality organic and fair-trade coffee, focusing on soil health, ecosystem preservation and farmworker fairness. Dean Shillington, president and owner of Artigiano, said: "This partnership broadens our product offerings while strengthening our commitment to environmental stewardship, including a continued focus on organic and non-GMO ingredients in everything we serve". Mickey McLeod, president of Salt Spring Coffee, shared: "Joining forces with Artigiano is a natural progression for us... We are confident that this collaboration will elevate our shared vision of delivering outstanding coffee experiences while prioritising sustainable and regenerative practices." Shillington added: "With Artigiano's growing presence and dedication to crafting meaningful café experiences, this partnership will expand our collective reach through café experiences and grocery retail while staying true to the shared values that define both of our brands. The Salt Spring brand and its community will remain fully intact, and we look forward to building on its strong foundation and fostering further growth." Terms of the transaction were not disclosed. Top image: © Salt Spring Coffee

Ferrero UK’s Tic Tac confectionery brand has added a new innovation, Tic Tac Two, to its portfolio. The new sugar-free product aims to put a fresh twist on the classic hard sweets, offering dual flavour combinations in a double-sided format. Tic Tac Two, debuting in the UK this month (February 2025), features three flavour combinations: Raspberry & Lemon, Strawberry & Lime and Fresh & Mild Spearmint. The product’s packaging and dual flavour concept aims to attract impulse purchases while appealing to the young adult demographic. The fruity flavours are designed to appeal to ‘adventurous flavour seekers,’ while the minty option caters to those who prefer ‘a more classic and refreshing’ taste experience. A spokesperson for Ferrero commented: “This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers’ evolving preferences. We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products.” Tic Tac Two will be rolling out across grocery, convenience and wholesale channels in the UK from February with an RRP of £1.70.

We are excited to announce the Water Dispenser & Hydration Association (WHA) bi-annual event. Rising to the challenge: Leading the future of hydration 📅 Thursday: 20 March 2025 📍 The Nottingham Belfry, Nottingham, NG8 6PY Open to members and non-members This event offers a tremendous opportunity for all businesses within the water dispenser market, providing visitors with valuable insights, practical knowledge and enjoyable experiences. Programme Morning: Conference and networking lunch Afternoon: Trade show Evening: Industry dinner with silent auction in aid of Just a Drop   Trade show (free entry): The trade show is dedicated to the water dispenser and hydration industry. It comprises sector-specific manufacturers, suppliers and bottlers; visitors will gain insights into innovations and technologies across various products, dispensers, bottle-filling stations, integrated tap systems and more. Conference 'Rising to the challenge: Leading the future of hydration' says it all. The star-studded line-up of speakers will provide invaluable knowledge and fresh perspectives to take back to their businesses. Keynote speaker: Roger Black - Roger is one of Britain’s most successful athletes, winning 15 major championship medals over 14 years. An Olympic 400 metres silver medallist and World Championship gold medallist, he will share his journey from athletics to business success, revealing the mindset and strategies that helped him. Keynote speaker: Roger Black Guest speaker: Alastair Banks, Optix Solutions - Generative AI has taken the world by storm. Get a deep dive into the world of AI and discover how it could help, sustain and revolutionise the way we do business in the future. How can we make actual use of this tool in our daily lives? Industry insights with Akos Petri, Zenith Global - Learn the latest industry statistics from 2024 and stay ahead of key trends shaping our sector. This is always a key part of the WHA conference and gives delegates information to help their future decision making. Wellbeing matters with Ben McGannan and Carin Söderberg, The Wellbeing People - Ben and Carin will explore practical steps to enhance employee wellness and productivity through their innovative programme 'Habits for Health'. Impact beyond business with Phillipa Clow, WHA - Phillipa will share her eye-opening experience visiting Just Drop projects in Zambia in November 2024, showcasing who she met, what she saw and how we are all making a real difference in the world and plans for the future. Evening dinner and silent auction Unwind and enjoy the industry dinner with results of the silent auction raising funds for Just a Drop and a perfect conclusion to an eventful day.   Register now here . Contact Phillipa Clow: phillipa.clow@twha.co.uk

Keebler, in partnership with Warner Bros Discovery Global Consumer Products, has introduced a limited-edition Harry Potter Butterbeer Fudge Stripes cookies product. The cookies, which are inspired by the popular beverage from the Harry Potter universe, feature a Butterbeer-flavoured cookie topped with Butterbeer-flavoured fudge that replicates the sweet and frothy combination of cream soda and butterscotch. The cookies are designed with shapes and imprints inspired by the Harry Potter films. Kim Thomas, brand manager of Keebler Fudge Stripes, said: "Our goal is to spread magic to families in delicious ways that create more meaningful moments and what better way to do so than to partner with a franchise that's all about magic. We're honoured to bring this signature flavour to an iconic Keebler cookie that gives consumers a fun and tasty way to celebrate the first-ever Butterbeer season." The new offering will be available at US retailers nationwide for an SRP of $4.80.

Starbucks has announced leadership changes, bringing in two former Taco Bell executives as part of its "Back to Starbucks" plan. Sara Trilling, executive vice president and president of Starbucks North America, and Arthur Valdez, EVP and chief supply chain officer, are departing. Trilling’s role will be split into two: North America chief stores officer and chief store development officer. Valdez supported integrating the customer solutions team with store operations but chose to step down from the position. Trilling and Valdez have both agreed to assist with the transition in the coming months. The new appointments include Mike Grams as EVP of North America chief stores officer, and Meredith Sandland as EVP of chief store development officer. Grams, a former Taco Bell president and COO, will oversee retail teams and store performance. Starbucks will soon announce a new chief supply chain officer to replace Valdez. Prior joining Starbucks, Grams spent over 30 years at Taco Bell, starting as a restaurant general manager in 1992 and eventually rising to the position of the chain’s president and global chief operating officer in 2020. Currently, Sandland is the CEO of Empower Delivery, a restaurant software company. She previously held the role of chief development officer at Taco Bell. Both Grams and Sandland are joining Starbucks this month. Brian Niccol said: "I understand this is a lot of change...I’m grateful to Sara and Arthur for the contributions they have made, and I’m excited to welcome new leaders to our team as we get 'Back to Starbucks'." In an open letter last month, Niccol confirmed that the company would be reducing the headcount of its support team .

Parker Hannifin, a US company specialising in motion and control technologies, has introduced a new filter solution for bottled water manufacturers. Parker Bioscience Filtration, a division of Parker Hannifin, launched the Bevpor Caustic Stable filter, designed to ensure microbiological safety in bottled water while withstanding high concentrations of sodium hydroxide – known as caustic – found in some clean in place (CIP) processes. The Bevpor Caustic Stable filter is intended for bottled water manufacturers who use higher concentrations (typically over 2%) of sodium hydroxide in their CIP processes. These processes are used to regenerate filters involved in batch processing and packaging beverages. Aggressive CIP methods may be required to break down blockages or fouling materials that cannot be removed with standard sodium hydroxide concentrations. Standard membrane filters can be damaged by high concentrations of sodium hydroxide, compromising filter integrity, reducing production efficiency and increasing operational costs, while risking product quality and safety. According to the company, the Bevpor Caustic Stable filter can withstand these aggressive CIP processes, offering high throughput and microbial stability, making it a cost-effective and efficient solution for bottled water manufacturers. The filter uses a high-performance, asymmetric PES membrane that ensures complete sterility, as per ASTM F838-20, and is designed for final water stabilisation before bottling or canning. Mark Richardson, processing product manager at Parker Bioscience Filtration, said: “Born from our close relationship with the bottled water industry and engineered with our problem-solving approach, Bevpor Caustic Stable is an important addition to our Bevpor product portfolio". “It will enable manufacturers which employ aggressive CIP regimes to benefit from the increased process control and operational efficiency offered by our Bevpor range, and help them to protect their beverages from contamination prior to bottling.”

Asda has introduced its first automated free sample vending machine at its Pilsworth store in Bury, UK. The supermarket has described the machine as a 'first to market innovation'. Customers can access complimentary samples through the supermarket's Rewards app, with Müller’s Frijj milkshake being the first product offered. The vending machine is supported by Asda’s retail media division, LS Eleven Media Services, which facilitates brand engagement with customers through dynamic content and product trials. This concept, already adopted in US supermarkets, has been proven effective in driving sales growth. In fact, similar Freeosk machines have been shown to increase sales by up to 50% following product sampling campaigns. An Asda spokesperson told Refreshment: “We are trialling a digital sampling machine at our Pilsworth store so that customers can try newly launched products from our branded partners simply by scanning their Asda Rewards ID.” The digital sampling vending machine will complement Asda's existing services and will not replace them. Along with sampling the product, customers will be able to view ingredient and dietary information on the screen.

Organic sprouted snacks brand, Go Raw, has introduced a new range of snacking granola to its portfolio. Available in five flavours – sweet & salty, dark chocolate chunk, chocolate peanut butter, cranberry almond and cherry berry chocolate chunk – Go Raw's Snacking Granola is gluten-, oat- and soy-free, as well as vegan-friendly. Peter Grumhaus, CEO of Go Raw, said: "During a team meeting last year, we realised many of us snack on granola straight from the bag. But the dense, crumbly texture of traditional granola just didn't deliver the satisfying crunch we craved. That sparked the idea for Snacking Granola: bigger, lighter, and crispier clusters crafted specifically for snacking." Snacking Granola is available at Wegmans and Sprouts Farmers Market nationwide.