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Bazzara
Kurita | Oct 2025
Bellwether Coffee
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Blendsmiths
Opinion: Inside the matcha surge – health, hype and a changing drinks market
Opinion: Inside the matcha surge – health, hype and a changing drinks market

Ryan Moore, co-founder of UK-based speciality drinks brand Blendsmiths, explores how a mix of health benefits, consumer demand for functional ingredients and social media-fuelled visibility is driving matcha’s global rise.

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