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Bazzara
Kurita | Oct 2025
Bellwether Coffee
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Red Bull
European Commission launches antitrust probe into Red Bull
European Commission launches antitrust probe into Red Bull

The European Commission has opened an antitrust investigation to assess whether energy drinks company Red Bull has illegally restricted competition within the category.

Business
Red Bull, Rauch and Ball Corp to build $1.5bn beverage campus in North Carolina
Red Bull, Rauch and Ball Corp to build $1.5bn beverage campus in North Carolina

Red Bull, Rauch North America and Ball Corporation are set to break ground on a $1.5 billion manufacturing and distribution campus at the former Philip Morris site in Concord, North Carolina.

Funding
Red Bull launches Summer Edition White Peach energy drink
Red Bull launches Summer Edition White Peach energy drink

Red Bull is set to enhance its portfolio of flavoured energy drinks with the launch of its latest product Summer Edition White Peach.

New Product
Red Bull broadens sugar-free offering with Red Bull Zero launch
Red Bull broadens sugar-free offering with Red Bull Zero launch

Red Bull has announced the global launch of Red Bull Zero.

New Product
Red Bull launches new Winter Edition beverage flavour
Red Bull launches new Winter Edition beverage flavour

Red Bull is set to expand its seasonal offerings in the energy drink market with the launch of its 2nd Winter Edition flavour, Iced Vanilla.

Beverage
Selecta partners with Red Bull to strengthen brand’s distribution
Selecta partners with Red Bull to strengthen brand’s distribution

Unattended retail company Selecta has entered into a partnership with Red Bull to strengthen the energy drink brand’s distribution....

Vending
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