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Bazzara
365 Retailers | May 2025
Catering Awards
Soft drinks
Coca-Cola unveils limited-time creamy vanilla flavour for the festive season
Coca-Cola unveils limited-time creamy vanilla flavour for the festive season

For the first time in five years, the Coca-Cola Company is adding a new limited-edition flavour to its seasonal line-up: Coca-Cola Holiday Creamy Vanilla. The festive innovation delivers a twist on the iconic beverage, blending the brand’s familiar flavour with rich, creamy vanilla notes that capture the spirit of the festive season. The new variety will also be offered in a Zero Sugar option, extending the flavour's appeal to consumers looking for indulgence and balance. “Coca-Cola Holiday...

New Product
Radnor Hills invests £5m in new Tetra Pak line to boost production capacity
Radnor Hills invests £5m in new Tetra Pak line to boost production capacity

Welsh soft drinks manufacturer Radnor Hills has completed a £5 million investment at its Knighton, Powys site, installing the UK’s first Tetra Pak speed portion pack line with the latest technology upgrade.

Funding
Keurig Dr Pepper receives $7bn investment to support business split and JDE Peet’s deal
Keurig Dr Pepper receives $7bn investment to support business split and JDE Peet’s deal

Keurig Dr Pepper has received a $7 billion strategic investment, co-led by Apollo and KKR, to support its acquisition of JDE Peet’s alongside its split into two distinct businesses.

Funding
Productive Health launches functional energy drink Autofocus
Productive Health launches functional energy drink Autofocus

Health and wellness brand Productive Health Co has unveiled its latest innovation: Autofocus, a new functional beverage positioned as a cleaner alternative to traditional energy drinks and coffee.

New Product
Nutrabolt launches C4 Ultimate Energy x Godzilla beverage
Nutrabolt launches C4 Ultimate Energy x Godzilla beverage

Nutrabolt is set to launch a collaboration that merges pop culture with performance: C4 Ultimate Energy x Godzilla.

New Product
Coca-Cola Company sells controlling stake in African bottler to Coca-Cola HBC
Coca-Cola Company sells controlling stake in African bottler to Coca-Cola HBC

The Coca-Cola Company and Gutsche Family Investments have announced the sale of a 75% controlling interest in Coca-Cola Beverages Africa to Coca-Cola HBC.

Mergers & Acquisitions
PepsiCo inaugurates new canning line in Romania following $8.5m investment
PepsiCo inaugurates new canning line in Romania following $8.5m investment

PepsiCo has inaugurated a new beverage canning line at its Dragomirești-Deal plant in Ilfov County, Romania, following an $8.5 million investment.

Funding
Seasonal Pepsi Gingerbread joins brand’s sugar-free cola range
Seasonal Pepsi Gingerbread joins brand’s sugar-free cola range

Pepsi has added a new Gingerbread flavour to its Zero Sugar cola range in the UK, ahead of the festive season.

Soft drinks
Liquid Death appoints Ricky Khetarpaul as CFO to drive growth in beverage sector
Liquid Death appoints Ricky Khetarpaul as CFO to drive growth in beverage sector

Liquid Death has announced the appointment of Ricky Khetarpaul as chief financial officer.

Appointments
Starboard Value takes stake in Keurig Dr Pepper amid JDE Peet's acquisition
Starboard Value takes stake in Keurig Dr Pepper amid JDE Peet's acquisition

Activist investor Starboard Value has taken a stake in Keurig Dr Pepper, coinciding with the company's announcement of its plan to acquire European coffee maker JDE Peet's for approx. $18 billion.

Mergers & Acquisitions
Suntory Beverage & Food France to close La Courneuve facility
Suntory Beverage & Food France to close La Courneuve facility

This decision is part of a broader plan that includes an investment of over €170 million by 2030 to adapt to market dynamics and address rising production costs.

Soft drinks
Death Wish Coffee files trademark infringement suit against Liquid Death
Death Wish Coffee files trademark infringement suit against Liquid Death

Death Wish Coffee Co has initiated a trademark infringement lawsuit against Liquid Death, a brand known for its edgy marketing of canned water and beverages.

Beverage
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