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Bazzara
365 Retailers | May 2025
H2O Direct Jan25
Soft drinks
Celsius launches football-inspired Electric Vibe flavour
Celsius launches football-inspired Electric Vibe flavour

Celsius has unveiled Electric Vibe, a limited-edition Sparkling Tropical Freeze flavour.

New Product
Candy Can launches nostalgia-driven bubble gum beverage
Candy Can launches nostalgia-driven bubble gum beverage

Candy Can is expanding its novelty-led portfolio through a new licensing partnership with Perfetti Van Melle, bringing the Bubblicious brand into the ready-to-drink space for the first time.

New Product
Red Bull reveals Citrus Zest flavour as next Summer Edition
Red Bull reveals Citrus Zest flavour as next Summer Edition

Red Bull UK has announced its latest seasonal flavour innovation: Summer Edition Citrus Zest, available in retail now.

New Product
PepsiCo expands Gatorade beyond sport with hydration overhaul
PepsiCo expands Gatorade beyond sport with hydration overhaul

PepsiCo has unveiled a new phase for its Gatorade brand, expanding its focus beyond traditional sports use as it looks to position hydration as part of everyday life.

Business
Holy introduces adjustable flavour bottle for personalised soft drinks
Holy introduces adjustable flavour bottle for personalised soft drinks

Berlin-based soft drinks brand Holy has launched an adjustable flavour system, introducing a new 'Syrup Bottle' designed to let consumers control drink intensity at the point of consumption.

Beverage
McDonald’s eyes energy drinks and flavoured sodas in US beverage push – WSJ reports
McDonald’s eyes energy drinks and flavoured sodas in US beverage push – WSJ reports

McDonald's is preparing to expand into energy drinks and specialtiy sodas as part of a broader overhaul of its cold beverage offering in the US, according to a report by the The Wall Street Journal.

Foodservice
Carlsberg Britvic expands J2O range with sparkling line
Carlsberg Britvic expands J2O range with sparkling line

J2O is extending its portfolio with the launch of a new sparkling range, available in Apple & Raspberry and Apple & Mango flavours.

New Product
Coca-Cola system to invest $1bn in South Africa by 2030
Coca-Cola system to invest $1bn in South Africa by 2030

The Coca-Cola system in South Africa plans to invest ZAR 17.6 billion (approx. $1 billion) in the country by 2030.

Beverage
SodaStream expands UK range with four new flavours
SodaStream expands UK range with four new flavours

SodaStream has expanded its UK flavour portfolio with the launch of four new variants, as the brand looks to strengthen its presence in the growing soft drinks category.

New Product
Behind the scenes: Premium and ‘better4you’ beverage innovation at Nestlé Waters & Premium Beverages’ global R&D hub
Behind the scenes: Premium and ‘better4you’ beverage innovation at Nestlé Waters & Premium Beverages’ global R&D hub

On a visit to the Nestlé's NPTC in Vittel, France, FoodBev’s Rafaela Sousa gets a rare behind-the-scenes look at the people, processes and cutting-edge technologies driving innovation, sustainability and consumer-led product development.

Exclusives
Lipton expands iced tea range with new tropical flavour
Lipton expands iced tea range with new tropical flavour

Lipton Ice Tea is expanding its flavoured iced tea line-up with the launch of a new Tropical variant, blending mango and passionfruit to tap into growing consumer demand for bold and exotic soft drink flavours.

New Product
Culture Pop launches sparkling raspberry lemonade
Culture Pop launches sparkling raspberry lemonade

US beverage brand Culture Pop Soda has expanded its portfolio with the launch of Sparkling Raspberry Lemonade, marking the company’s first lemonade-flavoured product.

New Product
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