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Better Buzz Coffee Roasters, a California-based coffee chain, has launched a new range of Buzz Energy drinks.
This marks Better Buzz's entry into the energy drink market and caters to consumers seeking caffeinated alternatives.
The line includes ready-to-drink canned energy beverages and handcrafted mixed energy drinks. Each drink contains 110mg of caffeine, equivalent to a cup of brewed coffee.
The handcrafted options include Burstin' Blue Raspberry, which offers a blend of blue raspberry, coconut and lime topped with popping candy; Always Sunny Citrus, features a mix of blood orange and vanilla topped with vanilla cold foam; and Prickly in Pink Mojito, a prickly pear mojito with lime and mint leaves.
Meanwhile, the ready-to-drink cans come in Original, which the company describes as a "crisp and invigorating pick-me-up;" Berry Pomegranate, a combination of ripe berries and rich pomegranate; and Fruit Blast, a mix of tropical and fruity flavours.
The coffee brand tested its energy drinks earlier this year at its new Phoenix location. Burstin' Blue Raspberry has emerged as the best-selling flavour.
"We received great feedback from our guests in Phoenix about our Buzz Energy drinks," said Amanda Cameron, VP of marketing at Better Buzz. "Expanding these offerings, brandwide allows us to share these new, exciting flavours with all our guests so everyone can try a new Buzz this summer."
The company plans to expand its product line later this year, introducing new flavours, sugar-free options, additional ready-to-drink beverages, and more.
#BetterBuzzCoffeeRoasters #US
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