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Braun Household has launched its new OptiBrew range of drip coffee makers for hot, iced and cold coffee.
The line-up includes the OptiBrew and OptiBrew Pro, both of which can brew seven serving sizes ranging from a single 8oz cup to a 12-cup carafe using ground coffee, without the need for pods.
Both models feature Braun’s ExactBrew Technology, which automatically adjusts brewing time and temperature according to the selected drink and serving size.
The OptiBrew offers four brewing modes – Regular, Bold, Over Ice and Cold Brew – with the latter designed to produce cold brew coffee in minutes rather than through a traditional overnight steeping process.
Braun said the machine can also prepare a full pot of coffee in under eight minutes.
The OptiBrew Pro expands on these functions with a dedicated Coffee Shot setting, producing a more concentrated coffee designed for latte- and cappuccino-style drinks.
It also incorporates a whisk frother capable of frothing hot or cold milk and plant-based alternatives, allowing users to prepare café-style beverages without requiring a separate frothing appliance.
Eliza Woolston Sheffield, president of De’Longhi North America, Braun Household's parent company, said: “Coffee routines have become much more varied, but the traditional drip coffee maker hasn't always kept pace".
“With OptiBrew, we saw an opportunity to rethink a familiar kitchen essential, bringing greater choice and convenience to the everyday coffee routine without adding complexity or taking over the countertop.”
Both machines measure 6.75 inches wide and include a 24-hour programmable timer and warming function, which can keep a carafe warm for up to four hours.
The launch comes as coffee appliance manufacturers increasingly expand beyond conventional filter coffee formats to cater to consumer demand for iced coffee, cold brew and coffee shop-inspired beverages prepared at home.
The Braun OptiBrew Pro is available in the US for $199.95 through Amazon, Target and Braun Household, while its Canadian retail price is CAD 249.99 (approx. $179.99).
The standard OptiBrew is available in Canada for CAD 199.99 (approx. $143.99) through Braun Household.
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