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Bulletproof has launched a new functional coffee blend, Enlightener, as part of its wider June rebrand aimed at supporting mind-body performance.
Enlightener marks the first release in Bulletproof’s new Enhanced line – a white-label series designed to deliver targeted wellness benefits. The coffee is available in both ground and pod formats to suit different brewing preferences.
The medium-dark roast is made with toxin-tested 100% Arabica beans and features a blend of functional ingredients including l-theanine for calm alertness, panax ginseng for cognitive support and ginkgo biloba to aid memory and concentration.
The launch reflects Bulletproof’s updated brand mission to deliver clean, great-tasting coffee that supports daily performance.
Enlightener is currently available in ground format at Sprouts, and in both ground and pod formats on Amazon and Bulletproof’s website. The suggested retail price is $16.99 for a 10oz ground pack.
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