Ready-to-eat bakery brand Café Valley has expanded its partnership with Keurig Dr Pepper (KDP), with the launch of new mini cupcake flavours inspired by two of the company’s beverage brands.

The new cupcakes, in 7Up and Crush Orange flavours, were crafted to tap into increasing demand for innovative flavours and convenient dessert options.

The 7Up mini cupcakes capture the drink’s original lemon-lime flavour in the sponge and are topped with creamy vanilla icing and finished with a dusting of crystal sprinkles in the brand’s signature yellow and green colours.

Crush Orange Flavored Soda mini cupcakes offer an orange soda-flavoured cake, topped with orange-coloured icing and orange crystal sprinkles.

Brian Owens, CEO of Café Valley, said: “Since their debut in the spring of 2023, Café Valley's line of mini cupcakes has seen remarkable success, reflecting the excitement for bite-sized, sweet treats. With a strong partnership already established with Keurig Dr Pepper, introducing mini cupcakes is a joyful addition to our existing soda-flavoured baked goods.”

This is not 7Up's first foray into the food sector. In June, the soft drink brand unveiled an exclusive three-piece barbecue condiment range in the UK, developed in partnership with Twisted. The collection draws inspiration from 7Up’s lemon and lime flavours and includes a ‘Zesty Mayonnaise’, ‘Zingy Hot Sauce’ and ranch-style ‘Tangy Salad Dressing’.

Similarly, last week, beverage giant Coca-Cola teamed up with Mondelēz International-owned brand Oreo to introduce two limited-edition products in Canada: the Oreo x Coca-Cola Sandwich Cookie and Coca-Cola x Oreo Zero Sugar.

The mini cupcakes are expected to enhance the brand's market presence and are available to purchase in select US retailers now.

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