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Celsius has unveiled Electric Vibe, a limited-edition Sparkling Tropical Freeze flavour inspired by football culture and fan communities.
Electric Vibe combines notes of pineapple, orange, cherry and grape, with Celsius adapting its Live. Fit. Go. tagline to Live. Fit. Goal. for the launch.
To support the launch, Celsius has introduced “The Surge,” a football-themed campaign featuring Weston McKennie, Declan Rice, Hirving Lozano, creator Marlon Garcia and Diplo.
Kyle Watson, chief brand officer at Celsius, said the launch was designed to celebrate the energy, passion and connection surrounding football culture.
Electric Vibe is available at major US retailers, including Target.
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