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Coca-Cola will discontinue its frozen product portfolio, including the Minute Maid frozen line, across the US and Canada as it responds to changing consumer preferences, according to Reuters.
A company spokesperson told Reuters: "We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences".
Minute Maid has a long history in the US beverage market, having originated in 1945 as Florida Foods Corporation. The business was established after securing a US Army contract to supply powdered orange juice during World War II, though the war ended before the product was shipped.
The move comes as Coca-Cola, which recently promoted current EVP and COO Henrique Braun as CEO from 31 March 2026, increasingly prioritises zero-sugar beverages and higher-value offerings such as its Fairlife milk brand, amid ongoing pressure from a volatile consumer environment.
The spokesperson added that while the juice category is experiencing strong growth overall, Coca-Cola is focusing on formats and products that better align with consumer expectations.
"Frozen products will be discontinued in Q1 2026, with in-store inventory available while supplies last," they told Reuters.
Top image: © The Coca‑Cola Company
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