Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
.png)
Research
Coffee & tea
%20(1).jpg)
Coca-Cola will discontinue its frozen product portfolio, including the Minute Maid frozen line, across the US and Canada as it responds to changing consumer preferences, according to Reuters.
A company spokesperson told Reuters: "We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences".
Minute Maid has a long history in the US beverage market, having originated in 1945 as Florida Foods Corporation. The business was established after securing a US Army contract to supply powdered orange juice during World War II, though the war ended before the product was shipped.
The move comes as Coca-Cola, which recently promoted current EVP and COO Henrique Braun as CEO from 31 March 2026, increasingly prioritises zero-sugar beverages and higher-value offerings such as its Fairlife milk brand, amid ongoing pressure from a volatile consumer environment.
The spokesperson added that while the juice category is experiencing strong growth overall, Coca-Cola is focusing on formats and products that better align with consumer expectations.
"Frozen products will be discontinued in Q1 2026, with in-store inventory available while supplies last," they told Reuters.
Top image: © The Coca‑Cola Company
Related posts
Coco5 secures $10m to accelerate growth and expand beyond sports drink category
Coco5, a coconut water brand backed by professional athletes, has closed a $10m funding round as it looks to expand beyond the traditional sports drink aisle.
