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Functional mushroom brand Dirtea has partnered with chocolate drinks company Knoops to launch a limited-edition product combining Knoops’ 70% chocolate with Dirtea’s Lion’s Mane mushroom extract.


Described as 'The World’s Smartest Hot Chocolate,' the drink is positioned as a blend of indulgence and functionality, pairing the flavour profile of dark chocolate with Lion’s Mane, a mushroom often associated with focus and cognitive support.


Andrew Salter, co-founder of Dirtea, said: “At Dirtea, we’re on a mission to help people find rhythm in a world built on burnout. Knoops are masters of flavour; we bring the functional edge. Together, we’ve created a hot chocolate that’s indulgent, delicious and designed to sharpen focus and calm the mind.”


Jens Knoops, founder of Knoops, added: “This is an exciting collaboration for Knoops – a brand that shares our passion for quality and customer delight. This partnership brings together functionality and flavour in a super-charged, delicious experience that feels truly unique."


The drink will be sold in Knoops’ UK stores for three months from 8 September, with prices from £6.10 to £8.50. Customers can also add Dirtea Lion’s Mane to any Knoops beverage.

Dirtea and Knoops collaborate on functional hot chocolate

Rafaela Sousa

18 September 2025

Dirtea and Knoops collaborate on functional hot chocolate

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