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Doritos has introduced a new limited-edition coffee flavour aimed at tackling afternoon fatigue.
Doritos Coffee combines the familiar crunch of Doritos with the rich taste of coffee.
The initiative responds to the frustration of Australians who find their favourite coffee shops closed in the late afternoon. The new flavour aims to offer a convenient alternative for those craving a coffee fix while snacking.
Kat Miller, senior brand manager at Doritos, said: “Each afternoon, people across the country are left disappointed by their favourite coffee shop being closed just as they need an afternoon pick-me-up. This is why we’re excited to announce the release of Doritos Coffee – the perfect snack to help Aussies beat the 3 pm slump."
Doritos Coffee is not available for purchase. Instead, the company is giving away 25 packs daily through a giveaway on its Instagram page.
This release follows the launch of Doritos Coriander in 2023, which received mixed reviews across Australia due to its 'soapy flavour'.
#Doritos #Australia #Coffee #Newflavour
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