Refreshment focuses on the water dispenser/cooler, office coffee service and vending sectors, while also taking an in-depth look into products for vending from bottled water and drinks, to snacks and confectionery. It also focuses on hydration, health and wellness, new technologies and environmental and social responsibility issues.
.png)
Hospitality
Research
Coffee & tea
Krispy Kreme has announced plans to enter the Spanish market through a new joint venture with Glaseadas Originales, set to begin in 2025.
The collaboration will see the opening of a Hot Light Theater Shop in Madrid, offering Spanish consumers the brand’s fresh doughnuts.
Over the next five years, Krispy Kreme aims to establish over 500 locations across major Spanish cities, including Madrid, Barcelona, Valencia and Malaga. The company, which will hold a minority stake in the venture, is focusing on increasing the availability of its doughnuts through its capital-efficient hub and spoke model.
Raphael Duvivier, Krispy Kreme's chief development officer, said: “After a tremendous response in Europe following our successful entry into France and the announcement to open in Germany, we couldn’t be more excited to bring the Krispy Kreme experience to Spain. We believe our fresh doughnuts will be a wonderful addition to the thriving Spanish food market."
#KrispyKreme #Spain
Related posts
