US-based snack brand LesserEvil has launched Cheezmos, a new cheese puff product that aims to capture the nostalgia of traditional snacks while prioritising clean ingredients. This expansion into a new category reflects the company's strategy to cater to the growing demand for better-for-you snacks.

Cheezmos are crafted with organic avocado oil and real organic cheddar, positioning them as a healthier alternative in the competitive snack market. The product comes in two distinct flavours: Cowboy Cheddar, which offers a rich, savoury taste, and Blazin’ Hot Cheddar, aimed at consumers who prefer a spicier option.

According to LesserEvil, Cheezmos are free from artificial dyes, preservatives and other additives commonly found in processed snacks.

The introduction of Cheezmos aligns with current consumer trends favouring transparency and quality in food products. As more consumers seek snacks that deliver both flavour and nutritional integrity, Cheezmos aims to meet this demand without compromising on taste.

Cheezmos will make its debut at Whole Foods Market this month, with plans to expand distribution to Kroger in September. This strategic rollout is designed to leverage the visibility and customer base of these major retailers, positioning Cheezmos as a prominent option for health-conscious consumers.

LesserEvil’s expansion into this new product line reflects a broader trend in the snack industry, where brands are increasingly focused on innovation and healthier alternatives.

The brand's product range includes a variety of healthier snack options, such as popcorn, grain-free puffs and keto-friendly snacks, all crafted with clean ingredients to cater to health-conscious consumers.