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Lifeway Foods has announced its first collaboration with Joe & The Juice, introducing a new limited-edition probiotic smoothie available across the US.
The Trust Your Gut smoothie combines Lifeway’s signature kefir – a fermented, probiotic-rich dairy beverage – with strawberries, banana, date purée, beetroot powder, fibre powder and pea protein.
The result is a nutrient-dense, high-protein drink aimed at supporting gut health, energy and overall wellness.
The launch marks a strategic move by Illinois-based Lifeway Foods to expand its presence in the foodservice and functional beverage space. The company, best known for its retail kefir range, is tapping into growing consumer interest in digestive health and high-protein drinks.
Julie Smolyansky, CEO of Lifeway Foods, said: "We're proud to partner with Joe & The Juice, a brand that shares our dedication to clean ingredients, functional nutrition and consumer well-being. This collaboration allows us to introduce the benefits of Lifeway Kefir to new audiences in a fun, dynamic, experiential setting. It's another step in our mission to make probiotic wellness an everyday ritual for more people."
The Trust Your Gut smoothie is available for a limited time at all Joe & The Juice locations nationwide.
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