top of page

Coffee equipment manufacturer Mago Maga has introduced Roma-X, its third-generation AI-powered home coffee roaster.


The appliance was announced for launch through a Kickstarter campaign on Thursday 23 July, giving users access to the product alongside a platform for sharing roast profiles and connecting with other home-roasting enthusiasts.


Roma-X represents a wider redesign of the company’s Roma Pro series, with updates to its physical structure, control systems, mobile application and overall user experience. According to Mago Maga, the appliance combines advanced roasting controls with automated features designed for use in domestic kitchens.


The machine can roast up to 300g of green coffee beans per batch and offers six preset roast levels, 266 profiles tailored to beans from different origins and a manual mode for creating customised profiles.


Users can control the appliance through a five-inch colour touchscreen, which supports English, Spanish and Chinese, or via iOS and Android apps. The mobile platform allows users to monitor and adjust roasts in real time, as well as upload, download and share profiles through an online community.


Roma-X also uses AI algorithms to control the roasting process, while cloud-based machine learning is designed to optimise profiles over time. Additional features and roast settings can be added through over-the-air software updates.


To make the appliance more suitable for indoor use, Mago Maga has incorporated a filtration system that it claims can reduce smoke and airborne particles by up to 90%. A dual-layer borosilicate glass chamber also allows users to watch the beans throughout the roasting process.


Mago Maga CEO Chifeng Lei said: “Fresh roasting is becoming a new trend in the home coffee experience. The launch of Roma-X will bring home coffee users an entirely new social sharing experience and the magical fun of AI machine learning.”


Roma-X has a planned retail price of $1,598, with early Kickstarter backers offered a discount of more than 50%.

Mago Maga unveils AI-powered Roma-X home coffee roaster

Rafaela Sousa

27 July 2026

Mago Maga unveils AI-powered Roma-X home coffee roaster

Related posts
Plenish introduces new high-protein oat drink without oils or additives

Plenish introduces new high-protein oat drink without oils or additives

Carlsberg Britvic-owned plant-based brand Plenish has expanded its Clean Protein range with the launch of Protein Oat Drink, a high-protein oat milk made without oils or additives.

Phizz expands Daily Immune+ range with new Strawberry flavour

Phizz expands Daily Immune+ range with new Strawberry flavour

Phizz is expanding its Daily Immune+ range with a new Strawberry flavour as the hydration brand looks to drive consumption beyond the category’s traditional summer peak.

Black Sheep Coffee launches hojicha range as part of US autumn menu

Black Sheep Coffee launches hojicha range as part of US autumn menu

Black Sheep Coffee has introduced a new hojicha range in the US alongside the return of its pumpkin spice drinks as part of a limited-edition autumn menu.

NAMA opens speaker submissions for 2027 show

NAMA opens speaker submissions for 2027 show

The National Automatic Merchandising Association (NAMA) has opened speaker submissions for The NAMA Show 2027, which will take place from 5-7 May in New Orleans, US.

bottom of page