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McDonald’s Canada will add the McVeggie sandwich to its national menu starting 16 September, following a regional test earlier this year in British Columbia, Ontario and New Brunswick.
Developed specifically for Canadian customers, McVeggie features a breaded patty made with a mix of vegetables such as carrots, green beans, zucchini, peas, soybeans, broccoli and corn. It is served on a sesame seed bun with shredded lettuce and a mayo-style sauce. A spicier version, the Spicy Habanero McVeggie, will also be available with the chain’s creamy habanero sauce.
The launch expands McDonald’s range of vegetarian-friendly offerings, which already includes items such as the Grilled Cheese Happy Mealand Lettuce and Tomato Snack Wrap Happy Meal. Earlier this year, the company also added oat beverage as a milk alternative in select McCafé drinks.
McDonald’s executives said the decision was driven by consumer demand for more inclusive menu choices. “Canadians asked for more options to meet modern lifestyles, and we listened,” said Francesca Cardarelli, chief marketing officer at McDonald’s Canada.
The McVeggie will be offered à la carte or as part of an Extra Value Meal with McDonald’s fries, which the company notes are made with Canadian-grown potatoes.
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