Pepsi is launching two zero sugar drinks in different flavours: Strawberries ‘N’ Cream and Cream Soda.

The launch caters to the rising demand for flavoured cola, which, according to the company, is growing three times faster than unflavoured cola, particularly among Gen Z shoppers. To appeal to this demographic, the pack designs are bold, and the launch is supported by a comprehensive communications plan targeting Gen Z consumers.

Ben Parker, VP of Sales – Off Trade at Carlsberg Britvic, said: “Pepsi brings unique flavours and zero-sugar offerings to retailers’ shelves. This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavour lovers in mind."

"The treat-inspired flavours will entice shoppers with a new experience and help increase sales in a highly competitive category. We’ll be working with retailers to help make the launch a success, with the aim of increasing footfall and sales, thanks to the product’s distinctive look helping it stand out on shelves.”

The new offerings are available across selected UK grocery stores, with plans for wider distribution in convenience and foodservice outlets.

The launch follows last week's unveiling of Coca-Cola's Orange Cream variants in the US and Canada, underscoring the rise in popularity of flavoured cola and 'nostalgic' flavour combinations.