Seattle’s Best Coffee is entering the confectionery space for the first time with the launch of Coffee Roast Mallows, a limited-edition variety pack of coffee-flavoured marshmallows created in collaboration with gourmet marshmallow brand XO Marshmallow.

The variety pack features four flavours inspired by the brand’s signature roasts – Light Roast, Medium Roast, Dark Roast and S’mores – designed to evoke the nostalgic taste of summer campfires.

Each set also includes a full-size bag of Seattle’s Best Coffee Campfire S’mores-flavoured ground coffee, which blends notes of toasted marshmallow, milk chocolate and honey graham cracker.

Courtney Backman, brand manager for Seattle's Best Coffee, said: “At Seattle’s Best Coffee, we know a thing or two about the perfect roast, which is why we collaborated with XO Marshmallow, known for its unmatched expertise in crafting gourmet marshmallows, to create the ultimate pairing for our new Campfire S’mores-flavoured coffee".

"Each Seattle’s Best-inspired Coffee Roast Mallow is the perfect complement to our signature smooth roasted blends, transforming every moment – from misty mornings to campfire nights – into a sweeter, smoother and more indulgent coffee experience.”

Coffee Roast Mallows will be sold exclusively online through the brand’s website, priced at $20 per pack.