Starbucks is launching two limited-edition ready-to-drink (RTD) chilled coffee products in the UK in early 2026 under its ready-to-drink partnership with Arla Foods, as the brand looks to sustain growth in a competitive RTD market driven by flavour innovation and premium positioning.

The two products – a Caramel Brownie-flavoured Frappuccino and a pistachio-inspired Chilled Classic – will roll out across major UK grocers, including Tesco, Sainsbury’s, Morrisons and Iceland, with a recommended selling price of £2.20.

The launch underscores Starbucks’ strategy, executed through Arla Foods, of using limited-edition SKUs to generate incremental sales and maintain shelf visibility in the chilled coffee aisle, where volume growth has moderated but value growth has remained more resilient.

The pistachio-flavoured Chilled Classic marks the first time the flavour has appeared in the Starbucks RTD portfolio produced by Arla Foods, following strong seasonal demand for pistachio beverages in Starbucks’ coffeehouses.

The move reflects a broader trend of translating successful foodservice flavours into retail formats to reduce innovation risk.

The Caramel Brownie Frappuccino, released under the 'Sip of Joy' branding, refreshes an established flavour with new packaging rather than a reformulation, a tactic increasingly used by manufacturers to extend product lifecycles while managing development and production costs.

Arla Foods, which produces and distributes Starbucks RTD beverages across Europe, has positioned chilled coffee as a core growth pillar within its branded dairy portfolio, as it looks to capture value from premium, convenience-led consumption occasions.

The launches come as RTD coffee manufacturers compete for space in grocery chillers amid rising input costs, cautious consumer spending and tighter retailer scrutiny of rate of sale.

Limited editions have become a key lever for driving trial and supporting promotional calendars without permanently expanding core ranges.