Subway has appointed three new regional leaders as part of its strategy to accelerate growth, improve franchisee profitability and enhance customer experience.

Damien Harmon has been named president of North America. Harmon previously served as senior EVP at Best Buy, where he oversaw customer and channel experiences. He also held leadership roles at Bridgestone Americas, including president of GCR Commercial Tires, and has international experience in China and Turkey.

Tracy Gehlan has been appointed president of Europe, the Middle East and Africa (EMEA). She brings more than 25 years of franchise and QSR leadership, including senior roles at Burger King and Smashburger. Most recently, Gehlan was president international at Driven Brands, leading operations across 13 countries. She also serves on the board of Americana Restaurants International.

Artemio Garza will serve as president of Latin America and Caribbean (LAC). He joins from Renuity, where he was chief growth officer, and has held senior positions at Driven Brands and Burger King.

L-R: Damien Harmon, Tracy Gehlan and Artemio Garza

Jonathan Fitzpatrick, CEO of Subway, said: “We’ve brought together a group of strong, experienced leaders who believe in Subway’s vision and are committed to partnering with our franchisees and employees to take this brand to the next level. They know operations, they understand the guest experience, and I’m confident they’ll help us deliver strong business results and bring new energy to Subway.”