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Danone North America’s dairy brand Too Good & Co has expanded into the coffee segment with the launch of a new line of refrigerated creamers.
Rolling out nationwide this month, the Too Good & Co Coffee Creamers range includes three varieties: Sweet Cream, Roasted Vanilla and a seasonal Lavender option.
Each product is made with milk and cream and contains no artificial sweeteners, flavours, preservatives, gums or oils.
According to the company, the creamers contain 40% less sugar than leading coffee creamer brands and are designed to appeal to consumers seeking simpler ingredient lists and lower-sugar options.
Danone cited research indicating that 68% of shoppers look for products made with real ingredients, while 41% consider total sugar content when buying food and drink.
The three flavours aim to offer versatility for coffee and tea preparation at home, aligning with growing interest in #HomeCafe and #CoffeeTok trends. Sweet Cream provides a classic profile, Roasted Vanilla offers a caramelised vanilla flavour, and the Lavender creamer delivers subtle floral notes with a vanilla base. Additional seasonal flavours are planned for 2026.
"Our new Too Good & Co creamers are crafted for those who want to enjoy real, high-quality ingredients and delicious flavor, all while feeling good about what's going in their cup," Olivia Sanchez, senior vice president of creamers at Danone North America.
Too Good & Co said the move into creamers builds on consumer demand for everyday products with reduced sugar and recognisable ingredients.
The creamers will be available at retailers across the US with an SRP of $5.99 per bottle.
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