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Carlsberg Britvic has introduced Tango Sours, a new zero-sugar line with ‘intense flavour’ under its popular Tango soft drinks brand in the UK.
Catering to demand from younger consumers for sour flavours and more adventurous taste profiles, the range is available in two flavour variants: Watermelon and Tropical. It is described by the company as ‘delivering refreshment with a sour twist’.
Tango Sours features bright, distinctive packaging that matches the brand’s new visual identity, revealed in January. The rebrand aims to drive stronger appeal among Gen Z consumers in particular.
David Laidler, brand director of Carbonates at Carlsberg Britvic, said: “When we developed Tango Sours, we wanted a drink range that delivered on both stand-out visuals and intense flavour. With its striking design and punchy sour hit, the range is built to disrupt the fixture and command real attention on shelf.”
Tango Sours is rolling out across the UK retail channel this month across two pack formats: 4x330ml multipack, priced at £4.09 RRP, and 1.5 litre bottles (priced at £3.35 RRP). An additional 500ml bottle format (£2.39 RRP) will join the range from May.
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