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Unilever has agreed to sell its water purification business, Pureit, to A. O. Smith, a US-based water technology company.
Pureit operates across India, Bangladesh, Sri Lanka, Vietnam and Mexico.
Eduardo Campanella, president of Unilever Home Care, stated that the sale aligns with Unilever's strategy to focus on high-growth areas, in line with the company's Growth Action Plan. He expressed confidence that Pureit would "thrive further" under A. O. Smith's ownership.
Kevin J. Wheeler, chairman and CEO of A. O. Smith, highlighted that the acquisition would strengthen Unilever's position in the premium water treatment market and double its reach in South Asia. He added: "The acquisition will also support our corporate strategy by enhancing our premium product portfolio and distribution capabilities".
"Pureit’s culture of innovation, strong brand recognition and dedication to customer service will be an excellent addition to our premium brand positioning and broad product portfolio in the region. We look forward to welcoming the Pureit team to the A. O. Smith family.”
The sale is subject to customary closing conditions. Unilever will continue to manage Pureit until the deal is finalised.
Terms of the transaction were not disclosed.
Top image: ©Unilever Pureit
#Unilever #AOSmith #US
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