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Wellness Holding, the investment company of the Alessandri family – founders of fitness equipment brand Technogym – has invested in Italian premium mineral water producer Acqua Filette.
Acqua Filette, founded in 1894 and owned by the Ricci family, is known for its high purity and low mineral content, and is supplied in glass and aluminium bottles. The brand is positioned in the luxury market, with its products used by Michelin-starred restaurants and high-end hotels.
The partnership with Wellness Holding aims to support Acqua Filette’s international expansion, building on the purity of its water source and brand positioning. Wellness Holding will contribute its experience in hospitality and wellness sectors to the project.
Nerio Alessandri, president of Wellness Holding, said: “Water is a fundamental element of life and, consequently, a true source of health – the new luxury. Filette, a brand that combines ethics, quality and premium positioning, perfectly aligns with our long-term mission to improve people’s quality of life through prevention and healthy longevity."
"We believe in the Ricci family’s experience and Filette’s management, and together we will join forces to develop the brand worldwide.”
Terms of the transaction were not disclosed.
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