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US speciality coffee chain White Rhino Coffee has named Sara Escamilla as its new president and chief executive officer, succeeding founder Chris Parvin.
Escamilla, who has been with the company for six years and most recently served as chief operating officer, takes over as Parvin steps down to focus on family and other pursuits.
During her tenure as COO, Escamilla oversaw the brand’s expansion from two locations and 40 employees to 13 cafés employing more than 140 people. She also led the launch of White Rhino’s Dallas-based roastery.
Escamilla said: “I’m honoured to lead White Rhino Coffee into its next chapter, building on the incredible foundation that was laid when the company was founded in 2007. Over the past six years, I’ve had the privilege of helping guide our growth – from a small operation with just two coffee shops and 40 employees to a thriving team of 140 across 13 locations."
"With over two-thirds of our team made up of women, I’m especially passionate about expanding opportunities for women in leadership throughout our organization. We’ve also launched our own roastery right here in Dallas, and we’re excited to keep sharing our signature Texan hospitality with communities across the metroplex.”
The company plans to expand further across North Texas and into additional regional markets, with Escamilla emphasising “sustainable, intentional growth” focused on locally roasted craft coffee and maintaining the brand’s people-first culture.
Parvin, who founded White Rhino in 2007, added: “Starting White Rhino was one of the most rewarding experiences of my life. It’s been incredible to watch it grow into a business that not only serves amazing coffee but also truly cares for its people and its community."
"Now feels like the right time for me to step away from the business so I can focus on my family and other personal ventures. I’m leaving the company in the best possible hands under Sara’s leadership. This transition feels right, and I’ll always be White Rhino’s biggest fan.”
Top image: © White Rhino Coffee
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