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Functional mushroom brand Dirtea has partnered with chocolate drinks company Knoops to launch a limited-edition product combining Knoops’ 70% chocolate with Dirtea’s Lion’s Mane mushroom extract.
Described as 'The World’s Smartest Hot Chocolate,' the drink is positioned as a blend of indulgence and functionality, pairing the flavour profile of dark chocolate with Lion’s Mane, a mushroom often associated with focus and cognitive support.
Andrew Salter, co-founder of Dirtea, said: “At Dirtea, we’re on a mission to help people find rhythm in a world built on burnout. Knoops are masters of flavour; we bring the functional edge. Together, we’ve created a hot chocolate that’s indulgent, delicious and designed to sharpen focus and calm the mind.”
Jens Knoops, founder of Knoops, added: “This is an exciting collaboration for Knoops – a brand that shares our passion for quality and customer delight. This partnership brings together functionality and flavour in a super-charged, delicious experience that feels truly unique."
The drink will be sold in Knoops’ UK stores for three months from 8 September, with prices from £6.10 to £8.50. Customers can also add Dirtea Lion’s Mane to any Knoops beverage.
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