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Emmi Caffè Latte will introduce a new creamy iced coffee to the UK market this autumn.
The product, which is already a "bestseller" in Switzerland, Germany and Belgium, will be available in Tesco from 27 October.
Emmi Caffè Latte Creamy is made with hand-roasted arabica beans from Guatemala and Honduras, fresh Swiss milk with added cream and sugar. It contains no added sweeteners and is positioned to meet demand for smooth-textured iced coffee, which research suggests appeals to more than a third of consumers.
According to the company, the launch responds to consumer demand for indulgent iced coffee products, with research indicating that 37% of consumers prefer a smooth, creamy profile. Emmi also cites data showing that 49% of UK office workers purchase coffee daily and that 21% of iced coffee drinkers choose it to enhance their day.
The 230ml product is packaged in a cup containing 30% recycled materials, and Emmi says the production and filling process is powered entirely by sustainable energy.
Georgia Lightbody, brand manager at Emmi Caffè Latte, said: “Consumers are increasingly looking for small moments to treat themselves that align with their health and lifestyle goals. Our new Emmi Caffè Latte Creamy variant brings together everything they want: great taste, high-quality natural ingredients and a momentary retreat to re-energise – all in a convenient, on-the-go format.”
Emmi Caffè Latte Creamy will retail at £1.85 and joins the brand’s existing iced coffee range available through Tesco, Asda, Morrisons, Ocado, Sainsbury’s, Waitrose, The Co-operative Group and independent retailers across the UK.
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