Halfday, a brand specialising in gut-healthy iced teas made with prebiotics, has launched a new limited-edition flavour, Tropical Tea, which combines pineapple, passion fruit and guava. This product is positioned to appeal to health-conscious consumers looking for refreshing beverage options during the summer months.

The Tropical Tea flavour aligns with Halfday’s commitment to providing beverages that are both enjoyable and beneficial for digestive health. Each can contains 4g of sugar, 35 calories and 6g of prebiotic fibre sourced from the brand's proprietary Goodday Prebiotic Blend, which includes cassava root fiber, fructan fiber, and organic agave inulin.

This formulation aims to maintain a balance between flavour and health benefits, catering to the growing demand for low-sugar, functional beverages.

Mike Lombardo, co-founder of Halfday, indicated that the new flavour is a departure from the brand’s traditional offerings, designed to evoke a sense of adventure and summer enjoyment.

The launch of Tropical Tea comes at a time when consumers are increasingly seeking beverages that not only quench their thirst but also provide health benefits. The iced tea market has seen a surge in demand for products that are low in sugar and high in functional ingredients.

By introducing limited-edition flavours, Halfday aims to differentiate itself in a competitive landscape, appealing to consumers looking for novelty without sacrificing health.

Kayvon Jahanbakhsh, co-founder and CEO, noted that these limited-edition releases allow the company to explore new taste profiles while maintaining its focus on health.

Tropical Tea is exclusively available at Whole Foods Market locations across the US and on Amazon. At Whole Foods, consumers can purchase the beverage in 4-packs for $7.99 or single cans at two for $4. On Amazon, it is offered in 12-pack cases for $29.88.